What is organic SEO? This is a question that comes up a great deal. Easy. It’s getting found on the search engines without paying the search engines for the placement, and keep getting found for a long, long time. But is this the right definition? No, this is not, but this is its greatest benefit and since my primary focus is always the benefit, I’d rather mention the benefits of organic SEO first.

Benefits of organic and natural optimization
More often then not People click on organically optimized sites than websites that pay to be at the top.
Anyone can pay to have their web site come up first. You can just pay one of the search engine organizations like Google Bing or Yahoo! to get First place on search pages. Now, if search engines are intended to show results according to relevancy of the found pages, why do you have to to pay for the position? Hence, consumers don’t generally trust websites that pay to show on search result pages – it means your content is so average that you have to pay to be found. So they trust, hence click, links that appear naturally on the search result web pages. If they appear on their own, it means there is a bigger chance of finding the significant content there.

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Lawton Coonts, Local Search by Ezigg
www.ezigg.com

Going for a business directory listing can highly benefit your business. As you list your business on paid or free business listing directory you are enhancing the chances of fetching more targeted traffic to your website. Having your business listed on a business directory also influences overall ranking of the site on the major search engines like Google, Yahoo! and Bing. Often the major search engines decide the site rank on its link popularity or its back links. Search engine optimizers (SEO) are well aware of the importance of local business directory listing specially for small and medium sized businesses.

 

Even a few decades back the business owners had very restricted choices for listing their business on directories. Then only three options were predominant, which are namely the Yellow Books, specific industry directories and regional or general business directories.

 

Lawton Coonts, Local Search by Ezigg
www.ezigg.com

SMB’s (Modest Businesses) today are at the mercy from the Google Places local organization directory. Even though many local companies are unaware of the potential increases that they may come across in telephone calls, sales, and profits from gaining a excellent rank about the 7-pack from the Google Places Map, much more astute owners are working tough to get those rankings and then hold on to them.

Nonetheless, though Google Places may be a major visitors generator, it can be a fickle friend of local company. Mysteriously, or so it seems, your itemizing may perhaps drop in rank, decline off from the 7-pack, decline out of web site totally, or be reviewed, suspended, or have the analytics stop showing, along with the words “location not supported” appear.

Google would undoubtedly be the initially to admit that sometimes, maybe even frequently times, these problems are because of hiccups in their systems. Clearly you will find occasions when Google is introducing something new like tags or “instant” where listings are thrown into a tizzy for a day or two, just to come back to normal later. And, Google is constantly changing their strategies of dealing with a variety of things, and they do not often tell the rest of us what they’re up to.

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Lawton Coonts, Local Search by Ezigg
www.ezigg.com

Bill Gates’ replacement: “We will want to do to our rivals what they did to us”

This fighting statement was directed at Google by Ray Ozzie. At a meeting held yesterday in Israel, he predicted that the software licensing business model would not be changing soon, expressed his excitement at the approaching launch of Windows 7 and Office 2010, and was impressed by the optimism of Israeli entrepreneurs

I could not meet Ray Ozzie, main software architect at Microsoft, without asking him about the company’s new search engine Bing, and the attempt to compete once again with Google. “Bing excites me”, said Ozzie yesterday on his first visit to Israel. “As for competing with Google, the best thing about being number two is that you can carry out experiments that your rival can’t really do. Google is very talented and focused, and it’s going to be a struggle. We will want to do to our rivals what they did to us.”

The good news for Microsoft is that the very same day the Reuters news agency reported that at the end of the first month since its launch, Bing had succeeded in taking a bite out of Google’s market share, which decreased to 78.5% in June, by comparison with 78.7% before Bing was launched. Following its launch at the beginning of June, by the end of the month Bing had an 8.2% share of the market.

Ozzie took over as Bill Gates’ replacement as chief software architect of Microsoft after the Microsoft founder retired from his position a year ago to focus on the activities of the charitable foundation he heads together with his wife. Ozzie has been in Israel since Sunday, participating in events and meeting with customers.

Ozzie is a close friend of Internet investor Yossi Vardi, who encouraged him to come and visit Israel. Among other things, Ozzie will be meeting with members of start-up Gizmox, a company developing user interfaces for Internet applications, chaired by Arie Scope, former CEO of google_language = "en";
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Lawton Coonts, Local Search by Ezigg
www.ezigg.com